A Place of Stories

Africa is more than a continent - it is a Storytelling Factory.

Africa is a name that carries with it a sense of place, a destination often seen as alluring and imbued with more than a little mystery. Yes, this massive continent - Cape Town to Cairo is an easy ten hours by plane - has more than its fair share of conflict, but by far the greatest part of it lives in a kind of neighbourly love characterised by a spirit of sharing. Something the west has long forgotten. It is this Africa that calls out to those travellers looking for a touch of adventure, an honest and very different story.

Whether lodge or country, a destination's distinguishing factor - that unique selling point - has to be isolated and made known to the world. If not, there is nothing to stop Bob and Mary-Ellen from San Francisco choosing to make the shorter, cheaper flight to a traditional destination like England instead, where they may choose to hike across a beautiful, safe country with 1001 attractions.

Looking for the stories that portray the best of Africa is what we do here at African Storybook. Whether the rustic lodge started by a post-grad financial whizz-kid or the black township teenager who didn't finish school but who has qualified as a horticulturalist and now lectures at Cornwall's world-famous Eden Project. Compelling narratives rooted in mind-blowing destinations.

What We Do:

* We produce all media: TV, Photography, Audio, Words & Copy.
* Editorial & Commercial.
* We consult to Lodges and Hotels. Having experienced or reviewed over 200 such establishments around Africa, we can help with distinguishing the best from the rest in a crowded landscape. We know what works and what doesn't.